The portfolio / 2026

The thinking, the work, the impact.

A closer look at the channels, campaigns, and creative decisions behind measurable digital growth.

Let’s dive in

Before the creative work, here’s what the numbers say.

Selected outcomes across search, paid media, social, and app growth.

40%+Organic traffic increase
1,000+Qualified leads / quarter
25%Lower cost per lead
500K+Instagram impressions
2,000App downloads
$30K+Ad budgets managed

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Take the portfolio with you.

The full 2026 portfolio — strategy, results, and selected creative work — in one PDF. Ideal for sharing with your team or keeping close for later.

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01 / SEO & search growth02 / PPC & performance marketing03 / Website & conversion04 / Content, blogs & search intent05 / Social media & content06 / Campaigns & brand growth07 / Creative & design
01

/ SEO & search growth

SEO & search growth

I approach SEO as a growth channel—not just a checklist. My work combines keyword research, on-page and off-page SEO, local SEO, content, backlinks, PR publishing, website improvements, and performance tracking.

40%+Organic traffic growth
Keyword researchLocal SEOOn-page SEOContent strategyPerformance tracking
02

/ PPC & performance marketing

PPC & performance marketing

I plan, launch, monitor, and optimize paid campaigns across Google, Meta, LinkedIn, TikTok, Yelp, and Thumbtack—with a focus on qualified traffic, leads, cost per lead, conversions, and return on spend.

$30K+Budgets managed
1,000+Qualified leads / quarter
25%CPL reduction
Google AdsMeta AdsLinkedInTikTokCampaign optimization
03

/ Website & conversion

Website & conversion

I work across WordPress, website management, UX/UI improvements, landing pages, and content structure—making sure the website supports both search visibility and conversion.

WordPressLanding pagesUX improvementsConversion
04

/ Content, blogs & search intent

Content, blogs & search intent

My content process starts with the audience, search intent, and business objective. I turn research into useful content, then optimize structure, keywords, internal links, messaging, and distribution.

Search intentEditorial strategyBlog writingContent optimization
05

/ Social media & content

Social media & content

I manage social media as a growth channel: planning content, developing platform-specific messaging, managing paid and organic activity, and using performance data to improve reach, engagement, and leads.

500K+Instagram impressions
300+Digital creatives
1M+Campaign reach
Content planningCreative directionOrganic & paidAnalytics
06

/ Campaigns & brand growth

Campaigns & brand growth

Beyond paid media, I’ve supported influencer partnerships, UGC, campaign concepts, brand management, and multi-channel launches.

Brand campaignsInfluencer partnershipsUGCMulti-channel launches
07

/ Creative & design

Creative & design

The strategy comes first; creative makes it visible. Selected product design, branding, and graphic design work supporting the campaigns and brands above.

BrandingGraphic designProduct design

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